Taylor Swift’s excited reaction to Travis Kelce’s touchdown quickly went viral after she pointed to her wedding ring and appeared to shout, “That’s my husband!”

The affectionate celebration soon turned into meme material, with Travis and his brother Jason Kelce even discussing some of the jokes on their podcast.

While some fans found the moment sweet, others reacted very differently to the couple’s increasingly public display of affection.

This s*it is nauseating ,” one critic wrote.

The moment happened during the Kansas City Chiefs’ 33-30 overtime win over the Indianapolis Colts on September 20.

Kelce caught a 13-yard touchdown pass from Patrick Mahomes in the first quarter, giving Kansas City an early lead. NBC cameras then cut to Swift in the suite, where she was celebrating enthusiastically.

She appeared to shout, “That’s my husband,” while pointing directly at her wedding ring.

NBC broadcaster Mike Tirico also noticed the gesture and joked, “That’s your guy!”